Our story

Founded in 1970s, texwood was well established in China market as a premium denim specialist, distributes through more than 300 stores in China and Hong Kong.  We targeted to be a leading denim fashion brand in Asia.

 

Design, innovation and creativity drives texwood to become “Denim Specialist”, aiming to provide “Feel Good” experience to every customers who can freely express their own personality and style.  Texwood’s high stretch denim is highly recognized due to its ultra comfort, therefore 3Dlastic and 3ree collection becomes texwood’s signature star collection, which can perfectly meet customer needs, combining comfort with style. 

 

In 2016, we continue our objective in providing “comfort, style and innovative” denim fashion in functional and high quality smart casual denim.    

 

Mileage

 
 
1972
Dared to be the first to launch stone-wash denim technique
 
1975
Launched flare-cut-jeans-and opened a new chapter in fashion
 
1982
Breakthrough from the rugged tough look of denim by introducing Stretch jeans
 
1985
Launched Lightweight jeans that lighten the body and soul
 
1987
Invented Acid Wash and launch of "Antique" Collection
 
1988
Launch of Indigo Black denim in the "Midnight Blues" Collection
 
1992
Introduced the first boot cut jeans
 
1994
Over 2 million pairs of Texwood® jeans were sold
 
2001
Launch of "Cool" jeans with Coolmax technology that was originally used in sportswear
 
2002
Launch of "Warm" Collection with Warmtex technology
 
2003
Launch of "Ultra Slim" Collection makes legs look slimmer and hips firmer
 
2004
Launch of "Anti-bacterial" and "Warm 28" jeans
 
2004
Launched the Star Collection of jeans studded with Swarovski sparkling stones as well as gold, silver and leather labels, combined with quality cloth fabric and special cutting, to create a trendy and cool look. In the same year, Antibacterial and Warm 28 Apple jeans were also launched.
 
2006
Operated over 200 stores in Mainland China and Hong Kong
 
2007
Launch of "3Dlastic" Collection equipped with new 360 stretch technology
 
2009
Aroused another Cool jeans fad by broadening its collection with Coolmax, Cool Touch and Light technological features
 
2010
Apple Jeans is the first denim label to introduce "3Dlastic Warm" collection, which is more comfortable, natural and slimmer, a number of features rolled into one
 
2011
Combining the "3Dlastic" and "Cool Touch" technologies to launch the "3Dlastics Cool Touch" Collection
 
2012
Grand Opening of New Concept shop at Tsim Sha Tsui. Mimic an apple orchid in the middle of the town, providing a brand new shopping experience with nature, freshness and comfort
 
2013
Re-opening of Shanghai Grand Gateway shop in brand new look
 
2014
Grand Opening of New Concept shop at Pak Sha Road, Causeway bay. Based on the existing apple orchard design concept, more retro elements were added to the shop
 
2014
In 2014 Fall/Winter season, launched latest texwood innovation such as Colour Jeans , Resin Coat , S-jeans and Perfect Me collection. At the same time we revamped our brand image which aims provide “Look good feel good” moments to our customers
 
2015
In SS15, “3ree cool” collection combines 3 signature technologies in 1 jeans – 360 degree elasticity, excellent cooling and moisture management from Coolmax® and Tencel® fabrics. Keep you stay cool and free all day.
 
2015
Texwood always bring inspiration to your life. In SS15, Blue Collection carries fashionable European-cut in a variety of fits and washes, presenting blue denim in modern stylish way.
 
2016
The coolest revolution begins! Hydro Cool in SS16 Collection brings skincare and UV protective benefit into a high-stretch jeans from Tencel C® and Tencel Sun® fabric. Charm up your summer in extraordinary comfort and cooling sensation!
 
2016
New APPLE SHOP opens in Apr.9, Guangzhou. plant-wall interior concept adds freshness into store. As a denim specialist, technical 3D zone presenting texwood’s innovation and professionalism in combining fashion and functionality in FEEL GOOD attribute